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As Outbrain outgrew their previous site while growing as a company, a primary dilemma for them was communicating and structuring a site around two audiences: marketers and publishers. How did we help one company speak to two groups of people on one website? With some good old-fashioned brainstorming, clever copy, and site re-structuring. But we then discovered that people are at their best when they use both sides of their brain. So by focusing less on the audiences and more on the benefits to each, Outbrain grew even smarter.